Evaluating and improving usability in the Ruby customer portal.

Ruby provides an affordable solution for small business owners with busy schedules by offering a friendly answering service. Customers can use the Ruby mobile app or web app to manage leads and adjust their availability, or “status,” to take incoming calls.

While conducting a heuristic review, I discovered that the Status page had a number of usability issues. Using my research findings and customer feedback, I designed solutions that led to improved usability and a decrease in status-related support tickets.