Hi, I’m Karina!

I love creating simple, intentional designs that spark joy and connect people.

Expert review & usability improvements

Evaluating and improving the usability of Ruby’s customer portal

Mobile self service

Giving customers more flexibility in the Ruby mobile app

Design system

Building a design system for Ruby’s product suite

Rebranding & site design

Creating a brand identity and redesigning client website

I’m a product/UX designer based in Central Oregon.

Throughout my design career I have gained invaluable experience and knowledge, but I am always striving to learn and grow even more. I strongly believe that collaboration is key to creating an exceptional user experience, and I enjoy teaming up with colleagues to solve problems and achieve common goals.

When I’m not working or exploring the high desert, you can find me knee-deep in one of my hobbies. Chat with me about…


Gardening and permaculture


Your pets or favorite animal


Anything sci-fi, fantasy, or horror

“Dedicated, detailed, and thoughtful”

Karina cares deeply about our customers and uses a mix of quantitative usage data and qualitative research techniques to understand their true needs. She collaborates closely with colleagues across departments to make sure her mock-ups meet the business need, delight users, and can be implemented by the developers. She’s also a supportive, empathetic teammate.

Sarah Torres
VP of Product @ Ruby

“The kind of designer that every other designer wants to work with”

Karina is a super collaborative teammate who accepts feedback with grace and then implements it flawlessly. She’s also the best documenter I’ve ever worked with. But in addition to all that, Karina is just an all-around stellar teammate. She is deeply empathetic and caring, and her wry sense of humor means that meetings with her are always fun.

Macie Groves
Senior UX Designer @ Ruby

“Exceptional research and design work”

Karina fosters a user-centric culture and has played a critical role in delivering engaging and valuable digital products to our customers. She partners with Product and, using a variety of collaborative research methods, gathers and shares customer insights that help inform the product direction. Karina’s focused and thoughtful work has made her a joy to work with.

Terri Haswell
Sr. Director of UX & Customer Research @ Ruby

“Her dedication to customers is truly inspiring”

Karina’s primary superpower is her deep empathy for the user, and I’d say her second superpower is her ability to create thoughtful, thorough, and very clear designs for engineering to use in their development cycle. The engineering team has great appreciation for her process, and I’ve heard them say on multiple occasions that she provides the most thorough designs they’ve ever worked with.

Holly Slattery
Lead Product Manager @ Ruby

“An extraordinary designer”

Starting my UX career, I looked to Karina as a mentor. Her visual design skills are exceptional and she truly cares about the users needs. She was a great resource any time I felt stuck, and always provided me with new ideas and a reasoning behind them. Karina is an extraordinary designer and I’ve really enjoyed getting to work with her.

Gabrielle Gulczynski
Associate UX Designer @ Ruby

Woa, you made it all the way to the bottom!

Please feel welcome to reach out via LinkedIn, I would love to hear from you.