Texting via the Ruby web app

Using high-fidelity prototypes to conduct usability tests

After launching the texting feature for our mobile app, the product team at Ruby was asked to introduce texting to our web app as well. Before moving forward with this parity, I requested some time up front to conduct user research and connect with our customers directly.

I worked with my PM and engineers to determine the most feasible MVF, and validated designs by conducting usability tests. My research uncovered customer insights which led to an unexpected pivot.